Dressage
TV

DISH
Satellite
Network

DirecTV

Cable
Comcast
Mediacom
Verizon - soon

Dressage on TV, 
Yes, of course!

Summary

TV Sponsorship
Rates & Advertising

 

Demographics and Viewer Statistics

 

How YOU can help
sponsor Dressage TV

 

 

 

Dressage un Ltd

Join Dressage.com

 

Send Money

Join Dressage.com

Spread the word

Send more money

Advertiser Contacts

Share a tv ad

 

 

Send Money

Join Dressage.com

Spread the word

Send more money

Advertiser Contacts

Share a tv ad

 

 

 

Send Money

Join Dressage.com

Spread the word

Send more money

Advertiser Contacts

Share a tv ad

 

 

 

Send Money

Join Dressage.com

Spread the word

Send more money

Advertiser Contacts

Share a tv ad

 

 

 

Send Money

Join Dressage.com

Spread the word

Send more money

Advertiser Contacts

Share a tv ad

 

 

Send Money

Join Dressage.com

Spread the word

Send more money

Advertiser Contacts

Share a tv ad

 

 

 

Send Money

Join Dressage.com


Spread the word

Send more money

Advertiser Contacts

Share a tv ad

 

 

 

 

Dressage.com TV
How YOU Can Keep Dressage on TV

Send Money

Join Dressage.com

Spread the word

Send more money

Advertiser Contacts

Share a tv ad

 

Send Money

Join Dressage.com

Spread the word

Send more money

Advertiser Contacts

Share a tv ad

 

How YOU can help keep Dressage on TV! 

This tv network sells air time to programs.  It does not PAY anything to the programs [no production costs, no travel, not one cent].  Neither do any "big" organizations sponsor OUR show.  It is OUR tv show, so we can finance it.  Think PBS!  

If you want to keep Dressage on TV:  

1. Join Dressage.com (even for 2 years). All proceeds from membership fees go toward the production of weekly TV programs. 

2. Spread the word.
Tell your dressage  / horse / breed clubs, tell your equestrian friends, tell your equestrian suppliers -- feed and tack stores, etc.

3. Give more. If you'd like to sponsor Dressage.com for more than the $49.95 membership, just send a check.  We'd even accept a $250,000 title sponsor check over nighted --- but not holding our breath.  

4. Advertiser Contact Person. Do you know THE person to contact about television advertising in companies that can afford tv advertising.  There is one person in each big company in marketing or high enough in management who knows and loves dressage.  We just need to identify that person. 

5. Sharing a tv ad. A 30 second ad costs $5,000 per month. 35 non-competing advertisers could share an ad and the cost drops to $142 per month each ($1,700 a year).  50 advertisers sharing an ad -- only $100 per month ($1,200 a year).  Groups sharing an ad could be horse clubs, could be vehicle dealers (same brand, multiple locations), tack and feed stores, seasonal products (one in summer - fly spray; one in winter - winter riding gear) possibilities are infinite. 

Together we can do this!!!! And we will!! This is OUR tv show. 

Detailed explanation follows. 

Contact Us: Kyra Beth Houston, CEO, TV Producer
1000 N Lynn Lane Road
Catoosa, OK 74015-2611
Fax:  918-234-1047 (International, outside US or Canada +001)
Phone:  918-234-1042 (International, outside US or Canada +001)
Skype
Email:  Ky@Dressage.com or KyraBeth@aol.com 
2002 The network began as an educational channel aimed at agriculture (full time farmers and ranchers) and the country lifestyle markets (outside city limits, 3+ acres, not in full time farming and ranching).  Having developed an audience for horse programming, the network was receiving requests for dressage.  The network asked me to provide my dressage videos with little additional editing required for tv.  The educational network did not pay for the programs but neither did it charge for airtime. No commercials were allowed, except you can buy this video.  
2004 - 2007 As the network and audience grew, it was discovered by agricultural and horse programs that used their programs as advertisements for their products and services (such as tractors, western clinicians, even breed organizations).  These programs could afford to pay for airtime as well as pay all the production costs for their programs.  It was affordable, nationwide, and effective advertising. 

Dressage un Ltd began as a two month temporary slot to a full three year run producing a brand new program each week with only one or two re-runs during the entire 3 years.  Standard in the television industry, is a season of 11-12 programs which are then often re-run.  Other horse programs produced 22-26 programs a year, which then re-ran.  

While the network strongly encouraged every program to get its own sponsors (the network did not and does not pay any of the programming costs - in our case, considerable travel expense and purchase of international event tv rights in addition to the standard production costs - cameras, editing equipment), the network was selling its own ads in between the programs (standard in television).  And the network strongly encouraged every program to purchase their air time from the network. 

As an educational network, we could have only limited "sponsor spots", with restrictions on words (no superlatives - the best international riders was not permitted), no special offers or discounts, the sponsor website and contact info could only appear on the screen for less than half the length of the sponsor spot.  
2007 The network switched from educational to commercial.  The good news was that we could now have "real" advertiser commercials (within the "family package" guidelines -- no alcohol, no tobacco, no gambling).  The bad news was that the air time rates tripled and all programs were required to buy airtime and find their own advertisers.  

This amount far exceeded our budget. 

TV Program Costs Including air time and closed captioning and the absolute bare minimum of production costs, it costs us a bare minimum $250,000 a year to produce Dressage.com  tv program. 
How can the costs be that low? The horses and riders we film are the best possible content, they are the stars.  With this superior content, we don't need glitz nor can we afford it. 

Our television cameras are digital, 3 chip, pro-sumer (low end pro, high end consumer) quality -- the same cameras you will see used on all the networks for "live" on the scene as well as events like the war where the footage is even satellite fed back to the US.  (We cannot afford to satellite feed live --- yet).  Our viewers attest to the high quality of our footage. 

We computer edit on a single dedicated video editor with decks and tv monitor, but far less expensive than a Hollywood or major network editor suite with multiple workstations and tons of kewl video toys. Our editor although simple does real time special effects including slow motion. We have although rarely use multi cam and special effects add on software programs.  

Sure we would love to have dressage on the major networks, filmed by a crew complete with audio crew, camera crew, lighting crew, director, producer, editor staff, Emmy award winning graphic artists, even 18 wheel mobile television station and satellite upload.  Sure would be fun.

BUT, we do film the best horses and riders in the world and no amount of equipment or staff (especially without the knowledge of dressage and horses) can produce what we do.  We are honored to be allowed to film dressage.  

How can the program be financed? We can now have :30 second tv commercials at 8 and 16 minutes inside our program.  The annual cost for a :30 second ad aired on every program (once in prime time each week with 2 re-runs in off peak) is $60,000 ($5,000 per month per advertiser).  This is incredibly inexpensive for nationwide television -- even satellite.  

However, it is still too expensive for many dressage advertisers such as a single local feed or tack store, most of the dressage rider clothing, most breed organizations, most breeders and farms.  

Special events such as a major dressage or breed show could purchase a special program to air on Dressage tv, subject to the sole editorial decision of us as to the suitability of the program. Cost begins at $10,000 per half hour program plus travel. 
How can you help? Dressage.com members support the show and Dressage.com with their annual $49.95 subscription fees.  Recent renewal notices brought many two-year (and even one 5 year -- not even an option) renewals as well as inquiries:  May we just send a check for more?  Yes!  

It is mathematically possible (although tv pros said:  No one has ever bootstrapped a television program on nationwide television without major sponsorship funding until you did.  And no one could ever finance a program with memberships alone and surely not at $49.95 per year.  

We can. It would only take a small fraction of our viewing audience (2.5% if the audience is 200,000 or only 1/2 of 1% if our audience is 1 million).  Of course, we do not have viewer email contact info.  As our mathematicians would say -- Just do the math.  5,000 members could finance our tv show.  

If you'd like to sponsor dressage on tv, please Join Dressage.com and please spread the word to your dressage club, to your equestrian friends, to your equestrian suppliers -- feed and tack stores, etc.  

If you'd like to sponsor Dressage.com for more than the $49.95 membership, just send a check.  We'd even accept a $250,000 title sponsor check overnighted --- but not holding our breath.  

You can also help if you happen to know THE person to contact about television advertising in companies that can afford tv advertising.  

It is also possible for a group of small companies, organizations to join together to share an ad.  Just as breed organizations sponsor dressage breed awards, breed organizations could share an ad.  If 50 organizations joined together, the monthly cost per organization would only be $100 ($1,200 per year); if 35 organizations joined together, the cost is only $142 per month ($!,704 per year) --- very affordable nationwide tv advertising.  Even dressage clubs could join together to share an ad.  The possibilities of this concept to share the cost are infinite.  

Together we can do this.  We've already been doing it for over three years.  

Contact Us: Kyra Beth Houston, CEO, TV Producer
1000 N Lynn Lane Road
Catoosa, OK 74015-2611
Fax:  918-234-1047 (International, outside US or Canada +001)
Phone:  918-234-1042 (International, outside US or Canada +001)
Skype
Email:  Ky@Dressage.com or KyraBeth@aol.com 

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All rights reserved.  Material from this website may be used only with written permission of Dressage un Ltd. and for non-commercial use only.  Contact Us: KyraBeth@DressageUnLtd.com.